‘How to Improve Email Clickthrough Rate by 583%’ – HubSpot
The latest article on HubSpot blog is titled “How to Improve Email Clickthrough Rate by 583%”.
Mike Volpe says, “Let’s face it: We all get a deluge of email every day. And as marketers, there are lots of ways we try to increase the response rates to the emails we send. The key metric for email marketing is usually clickthrough rate (CTR), not open rate, and for our industry, the average email clickthrough rate is about 2.4% (you can check out benchmarks for marketing and software industries from our friends at MailChimp)”.
Comments are closed.
