The latest ‘Econsultancy’ blog post is titled “How to let the weather control your AdWords campaign”.

Simon Hawtin says, “Google AdWords managers can now make use of a unique platform that will control when your adverts are displayed depending on the weather.

WeatherFIT is a cloud-based piece of software that delivers AdWords adverts based on real-time localised climatic conditions.

The PPC tool retrofits to existing AdWords accounts and uses real-time data from the Met Office to control which adverts are shown based on the weather”.

How to let the weather control your AdWords campaign

‘Econsultancy’ Blog

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