‘How to use social proof to increase conversions’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How to use social proof to increase conversions”.
Blair Keen says, “Social proof is perhaps the most well known of Robert Cialdini’s six keys to persuasion explained in his 2009 book titled “Influence”.
In this article I will describe why social proof works in the online context and how you can use it to increase conversions”.
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