‘Six examples of effective PPC and SEO campaigns’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Six examples of effective PPC and SEO campaigns”.
David Moth says, “Search is arguably the most important digital marketing channel (cue angry comments), as it can be used to both drive brand awareness and capture conversions.
In January Google reported Q4 revenues of $14.4bn, a 36% year-on-year increase, which gives an idea of just how valuable search is for brands.
Therefore I thought it would be useful to round up six examples of brands that have achieved success with effective search campaigns”.
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