The latest ‘Econsultancy’ blog post is titled “How Starbucks uses Pinterest, Facebook, Twitter and Google+”.

David Moth says, “Starbucks is often touted as having an excellent social strategy, so it’s an excellent subject for our series of posts looking at how brands use the four main social networks.

Having previously evaluated a number of brands including Red BullASOSWalmartand Ikea, it appeared that the brands that were doing well in social all followed the same basic blueprint – they post updates several times a day and are excellent at responding to consumers”.

How Starbucks uses Pinterest, Facebook, Twitter and Google+

‘Econsultancy’ Blog

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