‘The changing face of narrative in content marketing and campaigns’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The changing face of narrative in content marketing and campaigns”.

Heather Taylor says, “The importance of content marketing in a world inundated with data is becoming increasing apparent. In fact, if you aren’t doing it, the money and time spent on what you are producing is frankly a waste. Content is now a vital part of search as marketers move away from thinking only in an overabundance of keywords. 

But what about story and the future of narrative? We looked back at a couple of the videos from our recent JUMP conference that highlighted the importance of story and looking at new ways to create it”.

The changing face of narrative in content marketing and campaigns

Econsultancy Blog