’10 useful tips and examples to boost your email signups’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “10 useful tips and examples to boost your email signups”.
David Moth says, “Successful email marketing relies on a large customer database, so attracting new signups should be a high priority for most businesses.
Research shows that around half (49%) of consumers are signed up to receive emails from between one and 10 brands, while 8% don’t receive any at all, so one of the main challenges for email marketers is getting into the inbox in the first place.
There are several tactics that brands can use to encourage consumers to signup to email newsletters, including explicitly highlighting the value of the emails through testimonials or a clear statement of subscription benefits, and using a clear signup process”.
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