‘Abandoned basket emails: the good, the bad and the ugly’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Abandoned basket emails: the good, the bad and the ugly”.
Rhian Simms says, “With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix.
It might be that users are price checking, or that they intend to complete their purchase later or on a different device, so in truth, these may not all be genuine abandonments.
Either way, with the help of analytics integrations or third-party suppliers, marketing managers are proactively trying to recover that ‘low hanging fruit’ through abandoned basket emails, and with different creative treatments, messaging and abandonment times, there is quite a spectrum of tactics being employed to do so”.
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