The latest article on Business Insider is titled “Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]”.

Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today:

Google talks about being barred from FBX even though AOL, Adobe, and all the other cool kids are in it. “[Google‘s] DoubleClick Bid Manager is used by hundreds of agencies and businesses to buy inventory across dozens of private and publisher exchanges and platforms,” a Google spokesperson told Adweek. “Google clients would like to access FBX through that platform as well, but that is not available today.” Publicis, which uses Google for most of its ad buys, also recently talked about how the exclusion is unfair“.

Google Talks About Being Excluded From Facebook Exchange [THE BRIEF]

Business Insider

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