‘How Shop Direct Group used its content strategy to improve search rankings’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How Shop Direct Group used its content strategy to improve search rankings”.

David Moth says, “Content marketing has rapidly become one of the most important trends in digital, though there is an argument that it is simply a new buzzword for something that successful businesses have been doing for years.

Even so, there’s no denying the positive impact that comes from having a coherent content strategy.

Shop Direct Group, which makes £1.7bn from its range of brands including Very.co.uk, Littlewoods and K&Co, is an excellent case study”.

How Shop Direct Group used its content strategy to improve search rankings

‘Econsultancy’ Blog