‘Should You Stop Generating Leads When Sales Is “Wasting” Them?’ – HubSpot
The latest article on HubSpot blog is titled “Should You Stop Generating Leads When Sales Is “Wasting” Them?”.
Sarah Goliger says, “As marketers, we all but obsess over generating enough leads for our sales teams. And yet, when we dive into the metrics to see how many of these leads are actually getting worked by Sales, we’re often disappointed. Why bother generating so many leads when your sales reps aren’t even going to call them? Aren’t you just wasting these leads?”.
Should You Stop Generating Leads When Sales Is “Wasting” Them?
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