’11 Common A/B Testing Myths BUSTED’ – HubSpot
The latest article on HubSpot blog is titled “11 Common A/B Testing Myths BUSTED”.
Ginny Soskey says, “When you’re making marketing decisions every day, you probably don’t think about taking some time out to run an experiment. You’re busy writing email copy, designing your latest landing page, or crafting the perfect social media update — not creating tests, optimizing treatments, or shattering null hypotheses”.
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