‘85% of consumers favour apps over mobile websites’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “85% of consumers favour apps over mobile websites”.
David Moth says, “In the early days of m-commerce it was often asked whether brands should opt for a mobile app or a mobile website.
I think most marketers now accept that there isn’t a one-size-fits-all approach, and the decision should be made based on the business needs and aims of individual companies.
However a new report from Compuware suggests that consumer preference is strongly in favour of apps (85%) ahead of mobile sites”.
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