‘Last-click attribution is undermining your hard work’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Last-click attribution is undermining your hard work”.
Harley Norrgren says, “Imagine you’re a football manager, your objective is to maximise the number of goals your team scores for your budget.
However, if you were to start assessing players based solely on their goal scoring ability, you’d end up with an unbalanced team full of strikers and probably let in a lot more goals than you’d manage to score”.
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