The latest ‘Econsultancy’ blog post is titled “How should web analytics tools be used to measure paid search?”.

Graham Charlton says, “Web analytics is essential for measuring and optimising paid search campaigns, and being able to extract the rind kind of data to improve your campaigns. 

This post, which includes some extracts from our new Paid Search Marketing (PPC) Best Practice Guide, looks at examples of how to use analytics to track PPC performance.

Creating a PPC dashboard 

A dashboard is the first port of call when you login, and allows for quick identification of key metrics and issues which may require further investigation”.

How should web analytics tools be used to measure paid search?

‘Econsultancy’ Blog

Sharing is caring