The latest ‘Econsultancy’ blog post is titled “How will Pinterest’s new analytics tool impact brands’ content strategies?”.

David Moth says, “Once the preserve of hipsters and mums, Pinterest has just taken another step towards solidifying its status as a valuable channel for digital marketers by unveiling a free analytics dashboard.

The tool allows businesses to track who is pinning content from their website, the type of content that is proving to be most popular, and how people interact with the pins.

Product manager Cat Lee told Reuters that “the goal is really to help websites understand what content is resonating with people on Pinterest”.”.

How will Pinterest’s new analytics tool impact brands’ content strategies?

‘Econsultancy’ Blog

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