The latest article on Business Insider is titled “LinkedIn Tells All: How Businesses Engage Users And Build A Following”.

Laura Stampler says, “Businesses have started burnishing their identities by creating their own content on LinkedIn.

The professional network hit its 200 million member milestone recently, and companies naturally want a slice of that massive audience’s interest.

While brands have started to get a hang of what kind of posts work on Facebook, optimizing user engagement on LinkedIn remains uncharted territory for many companies”.

LinkedIn Tells All: How Businesses Engage Users And Build A Following

Business Insider

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