Experian is hosting a webinar with on Thursday, March 14 at 2.00 pm EST. The topic of the webinar is “Persona-driven search strategy drives better results: A Case Study with iAcquire”.

Experian team says, “During this webinar Mike King, Director of Inbound Marketing, iAcquire and Lauren Rice Analyst, Strategic Services, Experian Marketing Services will discuss a case study highlighting how iAcquire, using Experian Marketing Services’ consumer insight data, helped an online gaming site to inform content strategy ultimately increasing conversions rates by a peak of 49.38%, drove more qualified traffic and fueled intelligent link building efforts. Specifically, they will discuss:

  • Identifying targeted personas – Who are these customers? What is their digital behavior?
  • Understanding the top need-states that define consumer receptivity to the gaming site’s products
  • Discovering the dynamic relationship between audience segments and their search behavior
  • Using consumer insights to identify link building prospects at scale

Through this analysis iAcquire will discuss how they determined the best ways to engage the key personas to build a successful campaign strategy for the online gaming site to offer a better experience for their customers and increase traffic to the site.”

Webinar Details

Organizer:  Experian

Key persons: Mike King, Director of Inbound Marketing, iAcquire and Lauren Rice Analyst, Strategic Services, Experian Marketing Services

Topic: Persona-driven search strategy drives better results: A Case Study with iAcquire

Day/Date: Thursday, March 14

Time: 2.00 pm EST – Time Zone Converter

Register for webinar details.

‘Persona-driven search strategy drives better results: A Case Study with iAcquire’ Webinar

Sharing is caring