‘Social media: the workflow challenge’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Social media: the workflow challenge”.
Michael Veenswyk says, “What are the challenges of integrating social media into your business?
In this post, I’ll look at the obstacles that businesses encounter in fitting social media into their day-to-day activities without disrupting the workflow.
Today’s consumers expect their brands to be social. They want to engage in a two-way conversation with organisations on their own terms and they want the businesses they like to be a constituent in their own personal brand.
And in return, this conversation makes them closer, more trusting and more loyal to a business”.
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