‘EBay Slams Google Ads As A Waste Of Money’ – Business Insider
The latest article on Business Insider is titled “EBay Slams Google Ads As A Waste Of Money”.
Mark Sweney says, “Businesses may be wasting billions of pounds a year buying up keyword advertising on search engines such as Google, a new report has claimed.
The study by auction website eBay claimed that most of the money spent buying up search terms was a waste of time and had little effect on sales.
Google has built its business on the back of persuading advertisers to buy keywords – such as their company name or a term such as “insurance” or “Christmas” – to get a link to their website high up on Google search rankings”.
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