The latest article on HubSpot blog is titled “How to Stop Buying Lists & Start Building an Opt-In Email Database”.

Ellie Mirman says, “It’s difficult, I know. If you’ve been buying lists since … well, the dawn of Marketing. It’s hard to imagine another way of doing things. Even as your lists get worse and worse (along with the results they drive), it just feels like that’s the way things are. You just have to buy more lists, and negotiate better prices to make up for the decreasing returns”.

How to Stop Buying Lists & Start Building an Opt-In Email Database

HubSpot

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