‘Sell with social media by knowing when and how to dis-engage’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Sell with social media by knowing when and how to dis-engage”.
Jeff Molander says, “If you want to generate a lead or sale with social media engaging customers is not the goal. It’s the starting point.
It’s an open door to get customers to respond… to dis-engage with social media and enter into a journey with you.
In other words it’s the start of a series of “fair exchanges” that guides prospective buyers toward, or away from, what you’re selling on your turf.
Here’s how to get started”.
Sell with social media by knowing when and how to dis-engage
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