‘Is eBay wrong about the value of paid search?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Is eBay wrong about the value of paid search?”.
Graham Charlton says, “This week, eBay released a study into the effectiveness of paid search ads which concludes that, for the auction giant at least, ‘the efficacy of SEM is limited at best’.
It’s an interesting study, and well worth a read, but the report’s conclusion applicable to brands in general, is it just less effective for eBay, or is there something wrong with the brand’s PPC strategies?”.
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