’20 Critical Do’s and Don’ts for Clickable Calls-to-Action’ – HubSpot
The latest article on HubSpot blog is titled “20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]”.
Jessica Meher says, “Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness”.
20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]
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