‘The Power of Marketing Personalization in President Obama’s Re-Election’ – HubSpot

The latest article on HubSpot blog is titled “The Power of Marketing Personalization in President Obama’s Re-Election”.

Steve Hall says, “Content is king, right? Everybody says that, so it must be true … right? Well, to a certain degree, it is. But content on its own is worthless unless it’s high quality, relevant, personalized, and delivered in context.

During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context“.

The Power of Marketing Personalization in President Obama’s Re-Election

HubSpot