The latest article on Business Insider is titled “Half Of What Advertisers Think They Know About You Is Wrong”.

Christopher Mims says, “Considering that they’ve never explicitly asked us about our preferences, it’s a minor miracle of big data that web advertising companies know anything about us at all.

But at least half of the things they think they know about you—from your political preferences to your affinity for ladies’ fashion—could be wrong, and sometimes hilariously so.

Or at least, that’s what data from a survey put out by a firm called Enliken would suggest”.

Half Of What Advertisers Think They Know About You Is Wrong

Business Insider

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