‘Five important PPC trends’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Five important PPC trends”.
Pete Whitmarsh says, “The PPC (pay per click) landscape is continually changing as Google introduces new features, and advertisers become more savvy with regards to the customer information that they’re tracking, and more accomplished at processing and extracting insights from that wealth of data.
Here are five key areas that I am predicting will have an increasing amount of impact on our PPC activities in the year ahead”.
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