The latest ‘Econsultancy’ blog post is titled “Four tips for using data-driven marketing on the path to conversion”.

Maria Wasing says, “Paid search is ‘always-on’ and a numbers game that needs to be aligned with your offline marketing strateg

Do you make your decisions based on data or are you among the 89% of marketers that make their customer related decisions based on factors other than analytics?

A recent CEB study of nearly 800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition, while the few who do use data aggressively for the most part do it badly”.

Four tips for using data-driven marketing on the path to conversion

‘Econsultancy’ Blog

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