The latest article on HubSpot blog is titled “7 Things Marketers Muck Up When Communicating Results to Their CEO”.

Ellie Mirman says, “More than ever before, executives are demanding to see concrete results from Marketing. Yet half of marketers do not feel sufficiently prepared to provide hard ROI numbers to their CEO (IBM Global CMO Report, via Demand Gen Report). Because of this, 73% of executives don’t believe Marketing drives demand and revenue, according to theFournaise Marketing group study. Sounds like there’s a disconnect between CEOs and their marketers, doesn’t it?“.

7 Things Marketers Muck Up When Communicating Results to Their CEO

HubSpot

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