‘How Opting People OUT Can Actually Improve Your Email Marketing’ – HubSpot

The latest article on HubSpot blog is titled “How Opting People OUT Can Actually Improve Your Email Marketing”.

Juliette Kopecky says, “The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-out campaign.

What makes this campaign stand out from the crowd is that Fab isn’t just emailing their unengaged contacts to see if they want to change their preference settings”.

How Opting People OUT Can Actually Improve Your Email Marketing

HubSpot