‘Why Sharing Is The Best Way To Measure A Web Site’s Value’ – Business Insider
The latest article on Business Insider is titled “Why Sharing Is The Best Way To Measure A Web Site’s Value”.
BI team says, “When advertisers decide where to run campaigns, they may look at web sites that fit a certain demographic or psychographic — 33-year-old men who root for the Knicks or tween girls who love One Direction, for example.
But demographics alone don’t accurately convey a web site’s value. The more important question is how much do a site’s readers share its content with their friends and social networks?”.
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