‘3 Gamification-Lite Examples You Can Pull Off (Today)’ – Aweber Blog
The latest ‘Aweber’ blog post is titled “3 Gamification-Lite Examples You Can Pull Off (Today)”.
Amanda Gagnon says, ““We do not stop playing because we grow old, we grow old because we stop playing.”
– Benjamin Franklin
Since 2010, businesses have been increasingly adding game-like elements to their marketing campaigns. Viewers can participate, sometimes for the fun of it and sometimes to earn prizes.
A fuller explanation of how it works is here and here.
True gamification means altering the way one usually interacts with your brand to entertain participants and track their scores over time“.
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