‘Five examples of local PPC best practice’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Five examples of local PPC best practice”.
Graham Charlton says, “Local search is becoming increasingly important as consumers look to find information about the products and services near to them.
For example, 81% of UK smartphone internet users have looked for local information with their device, and these people are just as likely topurchase in your store as online.
There’s an extremely valuable amount of traffic available for local queries, so if you are a local business it becomes extremely important to deliver your messaging to these searchers”.
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