The latest ‘Econsultancy’ blog post is titled “The end of channels: how digital experiences trump shiny objects”.

Dave Wieneke says, “Digital tools now reach across companies (from sales to support) and across the entire customer experience. This span is making running digital channels as silos increasingly costly and difficult to scale.

Organizations that seek to rationalize operations, use data effectively, and personalize smart experiences for clients need alignment around a digital experience plan.

This is the first of a series of posts on why digital experience planning has become a strategic priority of a growing tribe of digital leaders”.

The end of channels: how digital experiences trump shiny objects

‘Econsultancy’ Blog

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