ExactTarget has released a free guide titled “Designing for the Mobile Inbox”.

The ExactTarget team says, “There’s no doubt about it: we are living in a mobile world. Smartphone penetration in the US has reached 55%, and—perhaps more importantly—70% of consumers say they delete emails immediately if they don’t render well on their mobile device.

The reality is that subscribers will likely view your messages on a variety of devices, including laptops, desktops, smart phones, and tablet computers. So if you aren’t already considering all these devices as part of your customer experience, it’s time to get started!

In Designing for the Mobile Inbox, we share strategic and practical advice to help you deliver content that’s easy to consume on any device. Insights include:

  • A deep dive into each step of the mobile experience
  • The must-know fundamentals of designing for the small screen
  • A comparison of mobile-aware and responsive design
  • How to determine the right mobile optimization strategy for your brand”.

ExactTarget’s ‘Designing for the Mobile Inbox’ Guide

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