The latest ‘Econsultancy’ blog post is titled “How to optimize your lead generation forms: three case studies”.

Justin Rondeau says, “Lead generation marketers are remarkably lucky. If your peers in ecommerce run a series of utterly brilliant A/B or multivariate tests for conversion optimization (CRO), the most they can expect is a 20-something sales lift. (Heavy testers like Dell are thrilled when a test wins single-digit additional sales.) But, lead generation marketers can expect a much higher impact. In fact, the average lead generation CRO campaign results in a 40-something conversion lift.  As in 40% or more leads generated from the exact same traffic”.

How to optimize your lead generation forms: three case studies

‘Econsultancy’ Blog

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