‘Native Advertising Is Broken: Here’s How to Fix It’ – HubSpot
The latest article on HubSpot blog is titled “Native Advertising Is Broken: Here’s How to Fix It”.
Steve Hall says, “Native advertising is all the rage these days. Companies like BuzzFeed and ShareThrough have based their business models on the notion that in-stream, organic-like content will save the day and finally allow everyone to retire those tired and underperforming banner ads to a nice tropical island far, far away”.
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