The latest ‘Econsultancy’ blog post is titled “From share to sale: is social commerce worth the investment?”.

Eric Abensur says, “The social media gold rush is well underway and many retailers are still weighing up how best to approach social commerce.

With new tools being launched every month and audiences continue to grow social commerce is a tempting prospect for retailers but what sort of return can brands expect to see on their investment?

In this post, I’ll explore the prospects of social retail and how retailers can capitalise on sharing”.

From share to sale: is social commerce worth the investment?

‘Econsultancy’ Blog

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