‘Twitter Advertising: Quick Tips to Get Started with Twitter Ads’ – ‘Business 2 Community’ Article

Jane Intrieri says, “Businesses of all sizes are now using Twitter to increase brand exposure and generate leads. For companies looking to take their Twitter activity to the next level, Twitter also offers Twitter Ads.

Advertising on Twitter, much like search engine or display advertising, helps your business reach more prospects within your target audience and broadens your reach beyond your base of followers. You create campaigns with specific targeting criteria such as interests, geography, gender, or device type. You then specify your bids and budget, much like bidding on keywords with Google AdWords”.