The latest article on ‘Website Magazine’ is titled “Email Insights for Small & Mid-Sized Businesses”. Allison Howen says, “A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy. The Small and Midsize Business Email Marketing Survey 2013 Report, which was commissioned by iContact and was conducted by Edge Research, reveals email is still among the most popular digital marketing strategies. In fact, the report found that 56 percent of businesses plan to increase their use of email marketing in 2013. On average, businesses... [...]

The latest ‘Econsultancy’ blog post is titled “Give website visitors more choices via site search”. Vishal Srivastava says, “Customers everywhere love choice. And when you sell online, giving shoppers choice means making sure they can find what you have to sell, and making it easy for them to compare and contrast different product or service options.  Site search can be one of the most useful tools in yourecommerce toolbox for helping website visitors browse products and information quickly and easily, and view search results in ways that best fit their needs”. ... [...]

The latest ‘SEOmoz’ blog post is titled “How to Live Tweet Like a Pro”. Ruth Burr says, “Those of you who follow me on Twitter have probably noticed that I live-tweet the conferences I go to. Extensively. Some people love it, some people hate it – but if you want to start live-tweeting for yourself, here are some things to keep in mind”. How to Live Tweet Like a Pro  [...]

Once you have a product nearly ready to launch, you start working in getting it to the market. If it’s a product for other marketers, you may decide to release it as a Warrior Special Offer (“WSO”). After all, there are many marketers who look to WSOs for their training and their tools. However, there are a lot of complications involved in actually launching a WSO. And, especially for beginners, it can be daunting. Alex Goodall has been through the process many times and now he is sharing his personal system for making sure you can launch a WSO with no glitches. Today, he is... [...]

The latest post on ‘Copyblogger’ Blog is titled “Here’s How David Meerman Scott Writes”. Kelton Reid says, “As publishers of online content, you and I inevitably run into the challenge of making the leap from the blank page, into the hearts and minds of our audience. Content marketing — at its core — is finding the successful integration of great content and time-tested marketing strategies. International bestselling author and marketing strategist,David Meerman Scott, has made it his mission to help you find that sweet spot”. Here’s How David Meerman Scott Writes  [...]

MarketingSherpa has released a case study titled “B2B E-Commerce: Redesigned online form increases quotes 67.68%”. Adam Sutton says, “Website redesign can be particularly important for e-commerce websites because online buying behavior, and ease-of-use expectations from website visitors, can change over time. Beyond redesigning an entire website, taking that process down another level to improve a key element of the website can really pay off. Read on to learn how Company Folders redesigned its entire website, and then tackled its online quote form, and experienced a dramatic... [...]

The latest post on ‘Mashable’ is titled “Google Tests Same-Day Delivery Service in San Francisco”. Seth Fiegerman says, “Look out Amazon: Google is finally getting into the same-day delivery business. Google launched a new service Thursday called Google Shopping Express that will let consumers in the San Francisco area order items online from nine big retailers including Target, Walgreens and Office Depot, and schedule to have them delivered later that same day. Those living in the Bay area can sign up to be one of a limited number of beta testers for the service. If accepted,... [...]

Zesh Ali has a new training program called Offline Magnetic Cash . In it he shows you how to use a major website frequented by offline business owners, Groupon, as a source for clients for your consulting services. These business are from the US and many other countries worldwide, so any marketing consultant can use this method. Besides explaining this website and how to find clients through it, Ali give you two swipe files that you can use to attract clients without having to do any phone calls. The process is simple enough to outsource if you prefer. It’s step-by-step and even beginners... [...]

Marketo has released “A Guide to Creating Content for Demand Generation”. The Marketo team says, “Content marketing is more than just white papers. Discover how to construct a solid knowledge of content marketing, match buyer personas with marketing materials, and calculate the ROI. Use this guide to map out your own buying stages and determine which content to best associate with those stages. You’ll learn:  The six rules of content marketing How to map content to buying stages The three R’s of content optimization Download the Content Marketing guide to create... [...]

HubSpot has released a “The Handy Tool Kit for Launching & Measuring a Remarkable Campaign”. The HubSpot team says, “As marketers, we put a lot of effort into planning and launching campaigns. But sometimes our results fall short. What tools do you need to make your next campaign a huge success? This free tool kit is your guide to everything you need to launch and measure a remarkable campaign. Whether you’re just getting started, or looking to improve the effectiveness of your current campaigns, this tool kit will help you ensure you’re driving the best possible... [...]