The latest article on Business Insider is titled “Find Revenue In Big Data In Months, Not Years”.

Matt Ariker  says, “Many who make the Big Data journey are overly fixated on making it to the “Promised Land.”

In far too many cases I see people who plan to build out a complete system and architecture before using a single insight or building even one predictive model to accelerate revenue growth”.

Find Revenue In Big Data In Months, Not Years

Business Insider

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