The latest ‘Econsultancy’ blog post is titled “Brands that use Vine: five great examples vs. five bad examples”.

David Moth says, “Twitter’s Vine launched to much fanfare at the beginning of the year and brands have been quick to experiment with the video sharing tool to both promote their products and generally have a bit of fun.

Unfortunately too many brands seem to think that just because it’s a throwaway six-second clip they don’t have to put much effort into it, so the clips often end up looking quite messy and of poor quality.

Similarly the temptation is often to try and cram as much as you can into the short time frame, which can make it difficult to work out what’s going on in the clip”.

Brands that use Vine: five great examples vs. five bad examples

‘Econsultancy’ Blog

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