The latest article on Business Insider is titled “Facebook Is In Danger Of Becoming Yahoo Because Advertisers Don’t Understand ‘Social'”.

Jim Edwards says, “Facebook is in danger of becoming a big, old-fashioned web publisher like Yahoo or AOL because it is now more concerned with audience “reach” than it is with the unique way Facebook users interact with each other inside the social network, Ad Age suggests.

“Reach” is about the scale or size of the audience. Television has been the premier “reach” medium for decades. (In fact, Facebook is gunning for TV’s ad dollars.)”.

Facebook Is In Danger Of Becoming Yahoo Because Advertisers Don’t Understand ‘Social’

Business Insider

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