‘Facebook’s Trying To Make It Easier For Advertisers To Track Campaign Success [THE BRIEF]’ – Business Insider

The latest article on Business Insider is titled “Facebook’s Trying To Make It Easier For Advertisers To Track Campaign Success [THE BRIEF]”.

Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today:

Facebook updated its Ads Manager tool so that advertisers have an easier time assessing their campaigns’ successes on the site. Advertisers can list their goals when creating their campaigns — be it new fans or app installations — and then better track those specific results on their campaign summary page”.

Facebook’s Trying To Make It Easier For Advertisers To Track Campaign Success [THE BRIEF]

Business Insider