The latest article on HubSpot blog is titled “Why the Blog Post Is the New Ad Unit”.

Steve Hall says, “Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness”.

Why the Blog Post Is the New Ad Unit

HubSpot

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