‘The new paid Google Shopping: pros and cons’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The new paid Google Shopping: pros and cons”.
Alistair Dent says, “We’re six weeks or so into the migration of retailers’ product listings on Google to the new Google Shopping.
Retailers now have to pay for Product Listing Ads (PLAs) to appear in Google’s Shopping section (they appear either on the right hand side of the page, or just below the ads, above the natural results).
As before, these ads are linked to the retailer’s product feed on its website”.
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