‘Analysing data: the power of site search’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Analysing data: the power of site search”.
Greg Randall says, “Though the introduction of new engagement metrics is exciting, focusing on foundation metrics (available to retailers for years) still make big a impact on conversion rates. One such series of foundation metrics is the analysis of site search, understanding what people are typing into your websites search box and their behaviour afterwards”.
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