The latest article on Business Insider is titled “Why Fab.com Dominates Social Media Commerce While Other Brands Struggle”.

Lucy Fisher says, “With high profile brands such as Gap, Gamestop and, in the US, JCPenney, having opened and then subsequently closed Facebook stores (presumably because they weren’t delivering ROI) it would be easy to assume that social media is not suitable for sales – too easy, perhaps.

But those who dig a little deeper may find that opportunities abound if social media is leveraged in the right way”.

Why Fab.com Dominates Social Media Commerce While Other Brands Struggle

Business Insider

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