The latest ‘Econsultancy’ blog post is titled “Is Google right to group desktop and tablet together in Enhanced Campaigns?”.

David Moth says, “A few months ago Google announced a huge change to the way that marketers managed paid search with the launch of Enhanced Campaigns.

One of the biggest changes this involved was the move to group tablet and desktop bids together, so marketers are forced to make one bid for both devices.

In the past we’ve highlighted numerous studies which show that businesses shouldn’t lump tablets and smartphones under one ‘mobile’ umbrella, but now Google has decided to do the opposite by claiming that tablets are essentially the same as desktops”.

Is Google right to group desktop and tablet together in Enhanced Campaigns?

‘Econsultancy’ Blog

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