The latest article on Business Insider is titled “The Inventors Of The Web Ad Banner All Just Admitted That It ‘Sucks'”.

Jim Edwards says, “Four ad execs who ran the first internet ad banner — an AT&T ad that ran on HotWired in 1994 — have all admitted to Digiday that, basically, they now hate it.

This isn’t news, of course. Everyone in the ad business knows web ad banners are the lowest common denominator of web advertising.

Users largely ignore them. The creative space they offer is limited. It’s just that replacing them with something more interesting or effective at scale is easier said than done”.

The Inventors Of The Web Ad Banner All Just Admitted That It ‘Sucks’

Business Insider

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